I've always wondered about how Ad agencies come up with by-lines for various companies and the products and services.
Maybe the ones that eventually see the light of day are only the half-truth (Ardh Satya!)
Here's my view on what would be the whole truth .. and nothing but the truth? .. I've been reading up on too many legal issues of late ;-)
So, here goes.. read this as ...
... followed by the official by-line ...
.. and then my version of the whole truth .. enjoy!
The tyres we race are the tyres you buy
… so don’t complain if they look worn out !
We cover you at every step in life
... but once you die …
DSP ML Equity Fund
…err, that is to say, we’re still looking, haven’t found it yet!
The Pizza delivery experts
..now only if we could be the “cooking” experts …
The Ice-cream of Juhu
So please excuse the grains of sand!
Think. Aim. Achieve.
… now if only WE could that ourselves …
For those who never compromise
... from those who DO !
First bank in the world to introduce ATMs
… and we still haven’t got it right !
Pure banking. Nothing else.
What? …you expected more??
The Engineer’s choice
but we actually need to be the Builder’s choice!
HDFC Standard Life Insurance
Sar Utha Ke Jiyo
Magar neeche “fine print” mat padho …
MTNL hai to sahi hai
Boss, sahi hai ... sahi banaya …
Happiness begins with BRU
... and ends in acidity
Live wire free
We haven’t got too many strings attached either !
Kal tumhara hai.
Aaj ki baat mat karo.
Where Mumbai shops.
Where? Don’t ask us? We don’t know!
Got it? Just fly – and don’t ask for more!
Singapore International School, Mumbai
Ready for the world. Ready for the Future.
Now, if only we could be ready for Mumbai…
Bachat Mera Adhikaar! Subhiksha Mera Abhimaan!
Lekin itna lambaa byline kisko rahega dhyaan ?
No. 1 Brand recommended by Dentists
They may recommend it, but do they use it? Naah !
The Complete Man.
If he’s already so complete, where do WE fit in??
HDFC Home Loans
With you. Right through.
All the way. Till you don’t pay up.
Dr. Batra’s Multispeciality Homeopathy
Where patients come first
.. and are taken in last, after all the VIPs!
Kohinoor Electronics Store
Your PriceLESS stores.
Your Price, Less stores. Our Price, More Stores.
That’s why your letters get lost!
Union Bank of India
Good people to bank with.
Tell us who they are, and we will also bank with them!
We understand your world.
But our own world is a maze!
Isse Sasta Aur Kahin Nahi.
Hum Price ki baat nahi kar rahe hai.. saste quality ki baat hai …
SONY MONY Electronics
Bada dil. Badi Jagah
Bada Ad. Badi Price.
Because you are worth more.
.. to us, in expanding our database.
…in wearing out.
Club Mahindra Holidays
Fun. Family. Forever.
Forget. Facilities. Fast.
The sweet taste of purity
..is missing from our products
and, to conclude, with my pet peeve ...
Electricity Conservation Drive
I Will. Mumbai Will.
Paying their Bills, there’s nothing left to “Will”
Well ... and that's how I feel ...
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